We are SOFT. Digital workers built for creative and consulting firms.

We are SOFT.

Digital workers built for creative and consulting firms.

Are you an agency, consultancy, or in-house team looking to scale with AI? Increase profit margins, retain knowledge, empower your talent, and better serve your clients with SOFT—your AI-powered digital workforce. Ready?

Try Moodboard Creator

Meet the Workers

Integrate AI successfully and sustainably.

Integrate AI successfully and sustainably.

Integrate AI successfully and sustainably.

These heros help your team
run 1000 times faster

These heros help your team
run 1000 times faster

Soma
The Moodboard Creator

Automates visual exploration by turning brand descriptions and keywords into well curated, agency-level moodboards in seconds.

Hire Soma

Try Soma

Atlas
The Brand Strategist

Focuses on the strategic core of brand work—translating inputs into sharp positioning, distinct directions, and meaningful narratives. Reduces time spent on manual synthesis, so teams can explore more ideas, faster, without losing depth.

Hire Atlas

Rin
The Venture Builder

Supports end-to-end venture building by automating the identification of market opportunities, crafting solution concepts, and launching landing pages to test traction.

Hire Rin

Who we build this for

Who we build this for

Agencies & Consultancies

You’re under constant pressure to increase profit margins, retain knowledge, empower your talent, and better serve your clients. Finding and keeping the right talent is harder than ever—daily rates aren’t keeping up with salary expectations, and every departure drains institutional knowledge. Expanding with freelancers might seem like a solution, but it’s a tough sell to clients and doesn’t solve the core problem of scaling costs while ensuring quality. SOFT helps you scale without the usual trade-offs — automating knowledge work, boosting efficiency, and making your existing team more valuable than ever.

In-house teams

Bringing top-tier talent in-house sounds great in theory, but productivity often drops when they face the realities of corporate environments. Internal processes can feel slow, external agencies deliver mixed results, and knowledge retention is an ongoing struggle. How much can you truly rely on outsourced work? How do you empower your team to maintain the same level of agility and innovation? SOFT bridges the gap — automating workflows, enhancing in-house capabilities, and making sure expertise stays where it belongs.

Looking for more?

We build generative AI applications
that accelerate your business
with a human-centered approach.

Looking for more?

We build generative AI applications
that accelerate your business
with a human-centered approach.

Looking for more?

We build generative AI applications
that accelerate your business
with a human-centered approach.

Having spent over a decade in the agency world, I’ve seen how incredibly rewarding it is to collaborate with talented people —but also how difficult it can be to scale a creative business sustainably. The economics of running an agency have become increasingly tough, making it harder to stay profitable while maintaining a thriving culture. A flawed business model takes its toll — not just on margins but on creativity, morale, and long-term success.

My mission with SOFT is to empower agencies, consultancies, and in-house teams to transform their business — leveraging AI co-workers to build highly profitable, fulfilling work environments where teams can unlock their full creative potential.

Boris Jitsukata
Founder, SOFT

Having spent over a decade in the agency world, I’ve seen how incredibly rewarding it is to collaborate with talented people —but also how difficult it can be to scale a creative business sustainably. The economics of running an agency have become increasingly tough, making it harder to stay profitable while maintaining a thriving culture. A flawed business model takes its toll — not just on margins but on creativity, morale, and long-term success.

My mission with SOFT is to empower agencies, consultancies, and in-house teams to transform their business — leveraging AI co-workers to build highly profitable, fulfilling work environments where teams can unlock their full creative potential.

Boris Jitsukata
Founder, SOFT

Having spent over a decade in the agency world, I’ve seen how incredibly rewarding it is to collaborate with talented people —but also how difficult it can be to scale a creative business sustainably. The economics of running an agency have become increasingly tough, making it harder to stay profitable while maintaining a thriving culture. A flawed business model takes its toll — not just on margins but on creativity, morale, and long-term success.

My mission with SOFT is to empower agencies, consultancies, and in-house teams to transform their business — leveraging AI co-workers to build highly profitable, fulfilling work environments where teams can unlock their full creative potential.

Boris Jitsukata
Founder, SOFT

Still unsure? Questions?

Still unsure? Questions?

Then let’s start with a 30-minute free online session to identify your AI potential.
Book your appointment here.

Then let’s start with a
30-minute free online session
to identify your AI potential.
Book your appointment here.

Book an AI Potential Analysis >

Founder & CEO

Boris
Jitsukata




boris@sosoft.ai
+81 70 8974 2928

Book a 30-min intro call

Ready for SOFT? Get started.

Ready for SOFT?
Say hello.

Ready for SOFT?
Say hello.

Founder & CEO

Boris
Jitsukata




Boris
Jitsukata




boris@sosoft.ai
+81 70 8974 2928

Book a 30-min intro call

Logo

Illustrations by
Pablo Stanley

Commercial Disclosure

SOFT

Minami-Aoyama 2-2-15

Minato-ku, 107-0062

Tokyo, Japan

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Innovation.